Dutch association BCB plans Book & Music Festival, Christian Bookstore Day. BCB—the primary association of Dutch Christian retailers and suppliers, which represents the Netherlands in ChristianTrade Association International—is planning a new consumer Christian Book & Music Festival and a Christian Bookstore Day. BCB is changing the focus of its annual fall consumers’ fair to be more experiential. Current plans are for several large, themed areas, each running continuous programming. Depending on logistics, the revamped event will be held later this year or in 2010. For Christian Bookstore Day, BCB plans to coordinate and generate nationwide publicity and develop in-store materials. Each local store would organize its own activities and local publicity, highlighting its own identity. Publishers can participate with discounts, giveaways, and other promotions to attract buyers. The first Christian Bookstore Day is planned for early 2010.
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