ChristianTrade Association International
Annual Report to Members
13 July, 2008
Orlando, Florida USA
(From a presentation by Sylvester Ejeh, Chairman, ChristianTrade Association International during the
International Vision Celebration held during CBA America’s International Christian Retail Show)
2007-2008 has been another miracle year for
ChristianTrade Association International! We
reached most of our important goals, expanded
our programs, and ended the year with cash in the
bank. Praise God!
Two highlights deserve special mention:
Marketsquare International and Marketsquare
Asia. In 2007, CBA America announced it was discontinuing the January
Advance convention. Immediately, international buyers—you!—began telling
ChristianTrade you needed a January convention. So, we launched the first
Marketsquare International convention in Toronto, Canada, and more than 300
attendees participated. The convention was a resounding success.
Marketsquare International 2009 will be 15-17 January at the Sheraton Gateway
hotel in Atlanta, Georgia. It launches with a two-day Professional Bookseller
Institute on 14 & 15 January. Please plan to join us!
A second item of particular praise was the revitalized Marketsquare Asia
convention. Thirty-five mainland China Christian booksellers received
scholarships to this convention last fall. This September, more mainland Chinese
Christian booksellers will attend—plus 30-35 publishers from that vast country.
Marketsquare Asia has become a key convention for Asian buyers and product
producers as well as for American and other international suppliers.
Some changes for the coming year:
• The strongest support for Marketsquare Europe has been from Central
and Eastern Europe—areas underserved by Europe’s major secular book fairs.
So, in 2009, Marketsquare Europe will move
east—possibly to Budapest, Hungary—timed
just prior to the October Frankfurt International
• A series of three connected
Marketsquare Africa conventions will be held in
fall 2009: in Accra, Ghana; Lagos, Nigeria; and
Nairobi, Kenya. The last will be in cooperation
with Media Associates International’s LITT-
• Marketsquare Caribbean will not be held in 2009. Attendance and
supplier participation has not been adequate to continue this event.
Membership grew this past year. A significant new member recently joined: the
Spanish Evangelical Products Association. SEPA represents Spanish-language
suppliers, distributors, and retailers worldwide, and we’re so pleased they have
chosen to identify with the ChristianTrade world.
We published the third International Market Directory in June. A record number of
countries—64—are represented this year. We thank God this powerful tool can
connect so many member nations and suppliers to suppliers in other countries.
One reason more countries are represented in the International
Market Directory is because we have more member companies.
The number of “direct” members—who pay dues directly to
ChristianTrade—has grown. The number of nation members has
decreased because several ChristianTrade nations now have
fewer retail and supplier members.
Finally, we praise Jesus for our solid financial basis. Though the association is
just three years old, each year has ended with more reserves for future needs.
Our ending numbers for fiscal 2008, which ended 31 May:
ChristianTrade is governed by a board of directors elected by our member
nations at the Annual General Meeting held at ICRS. Our mission is to support
the growth of the Christian trade worldwide. We crave your prayers as we look to
the Lord for His leadership in our association. If you have any suggestions or
recommendations, please contact Jim Powell, our president, or any board